Unlock Your Full Potential

Mental performance Coaching. Transform your game.

At Momentum Labs, we empower elite athletes to develop the mental strength, focus, and resilience needed to excel in their sport and in life.
  1. Team Experience: Proven experience with Pros, NCAA champions, Olympians, and youth.
  2. Our step-by-step process: Science-backed strategies and tools for real-world results.
  3. Winning Mindsets, Winning Outcomes: Sharper focus, greater confidence, and success on and off the field.
Book A Discovery Call Today

Partners

Perform your best when it matters most.

Welcome to the lab.

Our team of performance psychology consultants has decades of experience in 7 major league sports (i.e. NBA, NFL, NHL, MLB, MLS, WNBA and NWSL), along with several NCAA National and Conference Champions, Olympic athletes representing many countries around the world, and developing youth on their pathways to elite level competitions. We remain committed to teaching the world’s athletes how to train their mindset to excel and reach its highest potential.
Get Started Today

The benefits of mental performance coaching

Achieve Success

Reach full potential and achieve goals.

Boost Confidence

Identify and leverage your signature strengths.

Improve Consistency

Translate practice into game-day performance.

Dominate Your Doubts

Overcome self-limiting beliefs to transform performance.

Build Resilience

Bounce back from setbacks stronger than ever.

Enhanced Focus

Build your ability to concentrate and stay composed under pressure.

Mental Toughness

Develop reliable performance, game after game.

Competition Mindset

Master the mentality to be their best.

Three Options TO CHOOSE FROM:

WORK WITH OUR COACHES

$350 Month-to-Month

Coaching Includes:

  • Unlimited Monthly Coaching Sessions 

  • Mental Skills Assessment

$900 $850
Three Months

Coaching Includes:

  • Unlimited Monthly Coaching Sessions

  • Mental Skills Assessment

  • Access to The Foundational Mental Performance Program

$1800 $1,650
Six Months

Coaching Includes:

  • Unlimited Monthly Coaching Sessions

  • Mental Skills Assessment

  • Access to Foundational Mental Performance Program

GET Started Today

Meet your Team

The Coaches in your corner

Our performance coaches are experts in peak performance science and practical application. Led by our team of experts below, your child’s coach will help them shine when it matters most.

Alex Auerbach

CEO

Alex is a performance psychologist with NBA and NFL experience, and was the Toronto Raptors' Senior Director of Wellness and Development. He holds a doctorate in counseling psychology with a focus on sport and performance and an MBA.

Brett Haskell

Chief Performance Officer

Brett is a counseling and sport psychologist, serves as Clinical Director of Mental Health and Performance for the NWSL, and consults for an MLB team.

Kacey Oiness

Chief Client Experience Officer

Kacey is a counseling and sport psychologist, works with the Las Vegas Aces and Raiderettes and has supported athletes in the NHL, WNBA, and NCAA.

Abigail Eiler

Chief Education & Product Development Officer

Abigail is a seasoned mental health professional and Clinical Associate Professor at the University of Michigan. She is currently a mental health and mental skills provider for the Detroit Lions and an MLB team.

Anthony McClish

Chief Operating Officer

Anthony has 12 years of NBA experience, including roles with the Spurs, Kings, and as GM of the G League Ignite, where he led 13 players from high school to the NBA Draft. Now a consultant for USA Basketball.

Alan Woodruff

Chief Growth Officer

Alan is a dynamic executive skilled in leading high-performing teams and driving growth through data-driven strategies. With expertise across CPG, SaaS, Financial Services, and Mental Health.

Corrina Nickerson

Chief of Staff

Corrina is an experienced leader in coach development, currently driving operational efficiency and quality assurance for Future’s coaching programs.

who we serve.

Elite youth athletes (ages 12-18)

Travel team competitors

State and national level performers

Olympic development program participants

College-bound athletic prospects

The Cost of Waiting

Performance Challenges

Choking under pressure in crucial moments

Inconsistent performance despite strong physical preparation

Difficulty bouncing back from setbacks or injuries

Pre-competition anxiety that affects performance

Loss of enjoyment in the sport

Results That Matter

Our athletes consistently report:

Improved focus during competition
Enhanced ability to perform under pressure
Greater enjoyment of their sport
Stronger mental resilience
Better stress management
Increased confidence in their abilities
GET Started Today

Our Partners have served athletes from

Schedule a Consultation

We want to understand your needs and match you with a coach who can help. Plus, get a complimentary assessment of your mental skills and a personalized report.

Chart Your Course

Your first session will be about the goals you and your athlete have. We’ll work together to chart a coaching path that ensures progress in no time

Achieve Your Goals

As coaching progresses, we evaluate momentum and address gaps. We’ll teach you how to make meaningful strides between sessions to maximize coaching value.

Praise for mindset training

“It’s not just about reps and sets; it’s about cultivating a resilient and focused mind. Incorporating mindfulness practices into my training routine has improved my mental and physical wellbeing on and offthe field.”

J.J. McCarthy

First round draft pick, NFL Quarterback

“Working with Momentum Labs is different from our experiences with therapists who just want to talk. We like hearing how our daughter is given practical exercises to address areas she needs to work on. We see a difference in her self-reliance and agency.”

LeighAnn

Mom of 16-Year Old

“My mental performance was always my edge in the Olympics. What the team at Momentum Labs is doing is bringing the same skills I used to compete at the highest level to the next generation of Olympians and leaders off the field. Their coaching is world-class and is going to make the whole youth sports ecosystem better.”

Jack Green

Double Olympian, World Champion Coach, and Keynote Speaker

Blog

Setting Goals and Finding Motivation for Youth Athletes in the New Year

Jan 14, 2025

The start of a new year brings fresh opportunities for youth athletes to set meaningful goals and reignite their passion for sports.

Redefining Resilience in Coaching: A Growth-Oriented Approach

Dec 19, 2024

What if resilience isn’t just about bouncing back, but about bouncing forward—transforming every challenge into a catalyst for growth? In the world of coaching, resilience has often been seen as the ability to recover from setbacks.

Mastering Your Mindset for Athletic Success: Embracing Growth and Stress as Tools for Performance

Nov 14, 2024

Our mindset — the internal stories we tell ourselves about events, circumstances, and challenges — can shape how we feel, act, and perform.

Welcome to Momentum Labs! 

Oct 25, 2024

We’d like to take this opportunity to introduce ourselves—not just by sharing who we are and what we do, but also by explaining why we are passionate about what we do. Our team is made up of performance psychology consultants with decades of experience working with high-level performers, ranging from youth athletes to collegiate and professional athletes. We provide athletes with the mental tools they need to sharpen their mindset and excel in all aspects of their performance.

Foundational Frameworks for Unlocking Elite Performance

Sep 16, 2024

I've spent the last 10+ years coaching elite performers - first as a technical and tactical coach (Division I football) and then as a performance psychologist in the NBA. I've had the privilege of working with head coaches, executives, physicians, and elite military...

The 5-Step Process for Building Resilience

Sep 16, 2024

Helping you discover and leverage the science-backed principles of health and high performance to perform your best when it matters most. Resilience is a skill. Here's a simple way we can practice. By deliberately leveraging this 5-step process, we can all get a bit...

Playoff Psychology: The Philadelphia Eagles

Sep 16, 2024

First and foremost, a disclaimer: I'm not an Eagles fan (nor am I not an Eagles fan) and have no intention of throwing anyone under the bus as we explore these topics (and more like this in the future) But, what I am interested in is the psychology of sports - and why...

Join The Lab

Our Approach
About the Lab
FAQ
Blog
Newsletter
Copyright © 2024